Achieve Creative Excellence at Scale

Maximize the impact of every creative decision through AI-powered technology

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New Data: Data from 1 Million Ads, $1 Billion Spend, & 1 Trillion Impressions

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We help our customers

Create a unified system of record
Global omnichannel creative data, all in one place. Live in 130 markets and across 70 languages.
Track the attributes that matter
Map important metrics to business outcomes. Out of the box software, completely customizable to you.
Empower their creative partners
Instantly scale creative learnings and best practices across agency partners. Used by 1,000+ agencies.

How CreativeX sees a creative

Why Creative Excellence Matters

34% increase in brand lift
when creative is consistently branded
10% more impressions
per dollar when creative meets platform best practices
49% uplift in sales
is driven by strong creative

Our Products: The 4 Pillars of Creative Excellence

Creative Quality
Maximize ROI through increased adoption of proven creative best practices.
Brand Consistency
Measure real-time content consistency and usage of distinctive brand assets.
Compliance
Automate the tedious process of checking content for compliance with local regulation.
Representation
Audit your content for identity representation and portrayal.

Platforms we integrate with

Any creative, anywhere

Tools to power your end-to-end creative workflows

Pre-Flight
Automatically check content for any creative excellence criteria prior to release. Integrates with most DAMs.
In-Flight
Measure real-time and historical adoption of your creative excellence criteria, and how it impacts media efficiency and content effectiveness.
In-Sync
Incorporate our creative data with your 1st and 3rd party data for richer MMM, sales, and brand lift modeling through our APIs.

Who we've helped

“We know from different studies that creative excellence is the biggest contributor to our effectiveness.”

Laetitia Lacour

Global Digital Senior Manager, Mondelez

"We can now identify the creative elements that make our messages more relevant for our consumers."

Sorin Patilinet

Global Insights Director, Mars

"We're freeing the team up to optimize creative and focus on developing more effective content."

Nandus du Plessis

Global Head of Content Excellence, AB Inbev

Meet Creative Excellence

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