How Mondelēz scaled creative excellence with CreativeX

With different studies showing creative to be the biggest contributor to ad effectiveness, Mondelēz used CreativeX technology to measure creative quality in real-time, and globally.

Guest Speakers

Laetitia Lacour

Global Digital Senior Manager

The Challenge

With more than 70 brands, Mondelēz wanted to measure creative excellence globally through tracking the adoption of creative quality best practices. To develop this capability, they partnered with CreativeX to automate 9 creative guidelines (Brand early, Frame for mobile …) to ensure fit for platform assets.