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"We're freeing the team up to optimize creative and focus on developing more effective content."
Nandus du Plessis
Global Head of Content Excellence, AB Inbev
“We know from different studies that creative excellence is the biggest contributor to our effectiveness.”
Laetitia Lacour
Global Digital Senior Manager, Mondelez
"Going from opinions to fact-based decision making is the key [thing] that CreativeX helped us achieve.”
Sander Bosch
Global CMI Manager Communication Effectiveness, Heineken