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"We can now identify the creative elements that make our messages more relevant for our consumers."
Sorin Patilinet
Global Insights Director, Mars
“We know from different studies that creative excellence is the biggest contributor to our effectiveness.”
Laetitia Lacour
Global Digital Senior Manager, Mondelez
"Going from opinions to fact-based decision making is the key [thing] that CreativeX helped us achieve.”
Sander Bosch
Global CMI Manager Communication Effectiveness, Heineken
